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Frequently Asked Questions

Does sales training improve revenue?

Sale training is one of many strategic lever’s corporates can pull to increase revenue. The sales team is often on the front lines of driving growth for the company, so it is often a good starting point to start improving revenue performance. Some of the key areas in which sales skills can drive revenue for an organization are in driving account growth, acquiring new business, and building cross-selling or upselling skills within a service team.

How do I relate to modern buyers?

Modern buyers are savvy and professionally researched. They face an increasingly complex buying process in which they must manage multiple stakeholders, competing priorities, and increased risk. They expect sales professionals to offer meaningful data and insights that help them make the best decision for their business.

How do I help my sales professionals engage their prospects?

Prospects are busy. For sales professionals to effectively engage them in productive conversations, they must uncomplicate the conversation, define their place in their customer’s world, and keep a consistent focus on uptearing to gain access to senior decision makers.

How do I shorten the sales cycle?

One of the most common stages that causes the sales cycle to get longer is the negotiations stage. When negotiations delay the close of the sale, professionals often resort to trading. The best way to avoid unnecessary delays in the sales cycle and trading in negotiations is to focus on arriving at a win-win outcome throughout the earlier stages of the cycle.

What is a digital marketing strategy?

A digital marketing strategy is a marketing plan that helps your business achieve specific digital marketing goals through carefully selected online marketing channels such as paid, earned, and owned media.

What is a content marketing strategy?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, drive profitable customer action.

Would my business benefit from digital marketing?

Definitely. Though companies in many business categories continue to approach digital marketing with uncertainty, avoiding digital marketing denies your business access to the media most consumers turn to first and at all hours of the day.


What is native advertising?

Native advertising is a form of paid media where the ads fit the form of the platform where they are placed. While PPC and social media ads technically qualify as native advertising, most native advertising is articles published or promoted on editorial sites. Native advertising has grown steadily because (1) it is not ignored like display ads are and (2) it’s not filtered by ad blockers.

Which social media channels should I use?

Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you will share.

How can businesses use social media effectively to generate leads?

Getting leads on social media may seem to be the easiest task but requires perception and a fundamental understanding of how the conversion works on web. Obviously, the kind of platform chooses like Facebook, Instagram, Twitter, LinkedIn, and Pinterest depends on the type of business. A social media platform which works for one may not work for the other.

What is an online marketing strategy?

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords, and Facebook ads.

What is a sales funnel?

The sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products.